Thursday, June 26, 2008

Trying to create harmony when Kerala's IT climate was in dischord




This campaign was chosen out of 40 works presented! Most of them were really stunning thoughts, but the client was hell bent on the 'harmony' platform, and these visual executions lived up to it very well. Conceptualized by a creative director in Bangalore, Mudra. I did the copy, and the client also dabbled in it, which is all too obvious if you read the body copy.

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About Me

An advertising copywriter by profession. Loves to read. Travel. Get wet in the rain. Play with my daughter. Learn to play guitar. Go on long holidays. Immerse myself in a river and drink beer. Meditate on top of a lonely mountain. Make lots of money. Write fiction. Live life fully.