As long as human beings remain human, advertising has to go on. No matter how it's going to change or evolve as each day passes, the basic tenets of advertising will never change. Envy will express itself in many ways, but will envy change to something else? Never. Will our sex drive change? I don't think so, unless God plays a prank on us. Some people think we are the most over sexed generation, but I prefer to differ. We are perhaps, the most under sexed rather. Because early man, at least, never hesitated to have sex, where ever, when ever he feels like making it out with his female counter part.
Today's generation browses through porn sites for lack of the original stuff! But then, we're actually deviating from the main subject. So, to come back, advertising is really a reflected lie that we love to believe in. One half of our brain says it's all crap, the other half would be tempted to at least try out the fantasy and see whether it's going to come true. Check viagra sales figures for 2006-2007 and you'll know what I am talking about.
Well, if you think this is interesting, I will come back with more thoughts.
I am not going to resort to that old trick and say that I was once a deck hand, a tally clerk, perhaps even a bouncer in one of those bars where they have sexy girls to serve beer, all the while sitting on your lap and whispering sweet nothings into your ears. No. I just started in advertising without any of those exotic rendezvous’ with life. Except a passion for writing which I still nurse as if my life depends on it. Yes, that is it.
Thursday, March 15, 2007
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About Me
- Joselin John
- An advertising copywriter by profession. Loves to read. Travel. Get wet in the rain. Play with my daughter. Learn to play guitar. Go on long holidays. Immerse myself in a river and drink beer. Meditate on top of a lonely mountain. Make lots of money. Write fiction. Live life fully.
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